By Mark Williams | Exterior Remodeling Expert
If you own a dated, multi-colored, or "faded orange" brick home from the 1970s, painting the exterior is one of the fastest ways to modernize its appearance and drastically boost its market value. I've seen a simple paint job transform a neighborhood eyesore into the most highly-valued home on the block.
But before you hire a crew or go to the paint store to buy 30 gallons of material, you need to know two things: How much will it really cost, and will it actually look good?
After managing countless exterior renovations, I can help you answer both.
Pros and Cons of Painting Exterior Brick
Before discussing costs, it is crucial to understand that painting brick is a permanent decision. I always warn my clients: You cannot easily "un-paint" a brick house.
My Experience (Pros)
- Massive Curb Appeal Boost: Instantly modernizes the home, making it look much newer and cleaner.
- Hides Imperfections: If your brick has varied textures, mismatched colored patches from old tuckpointing repairs, or unsightly ivy stains, paint provides a beautiful uniform finish.
- Increased Home Value: A modern, painted exterior (especially in trending colors like stark white or dark charcoal) often sells much faster and for a higher premium than dated orange brick.
My Experience (Cons)
- It Becomes High Maintenance: Bare brick is virtually maintenance-free. Once painted, you are signing up to repaint it every 5 to 10 years depending on your local climate and the paint quality.
- Moisture Trapping: If the wrong primer or paint is used (which amateur painters often do), it can permanently trap moisture inside the porous brick, causing the mortar to crumble and the paint to peel off in large sheets.
- Permanent: Removing paint from brick requires intense chemical stripping or media blasting, which is absurdly expensive and can permanently damage the soft clay face of the brick.
How Much Does It Cost?
The cost to paint a brick house varies significantly based on your location, the size of your home, and the quality of the materials used.
On average, my clients can expect to pay between $1.50 and $3.00 per square foot of exterior surface area.
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- Small Home (1,500 sq ft): $2,500 - $4,500
- Medium Home (2,500 sq ft): $4,000 - $7,500
- Large Home (4,000+ sq ft): $7,000 - $12,000+
Factors That Increase the Cost
- Prep Work (Crucial): Brick must be meticulously cleaned (gently power washed with a masonry cleaner) and allowed to dry completely before painting. If you have crumbling mortar, tuckpointing must be done first, which will easily raise costs by thousands of dollars.
- Primer: Brick is highly porous and highly alkaline. It absolutely requires specialized, high-quality masonry primer (like Loxon from Sherwin Williams) to prevent the brick from soaking up the expensive topcoat and to prevent moisture trapping.
- Number of Stories: Two and three-story homes require complex scaffolding, heavy boom lifts, and specialized safety equipment, significantly increasing my labor costs.
Alternatives to Painting: Limewash
If you are worried about trapping moisture or the maintenance of peeling paint, I strongly recommend considering a Limewash (like Romabio Classico).
Limewash is made from crushed limestone and water. It physically calcifies to the brick, meaning it breathes perfectly and will never peel or flake like acrylic paint. It is slightly more expensive to have applied than standard paint, but it offers a beautiful, distressed, old-world look that is incredibly durable and authentic.
Will It Look Good? (Try the Visualizer)
Spending $6,000 to paint your brick house only to realize you hate the color is a homeowner's worst nightmare. I've had to repaint newly painted houses because the client just guessed based on a tiny paint chip.
Before you get a quote, use our free AI exterior visualizer to test paint colors on your actual home.

The Most Popular Brick Paint Colors
When you upload your photo, try these foolproof colors that I use constantly:
- Warm Whites (Sherwin Williams Alabaster): The classic choice. It modernizes the home without looking blindingly bright in the harsh afternoon sun.
- Moody Darks (Sherwin Williams Iron Ore): Painting brick dark charcoal or soft black is incredibly trendy right now, very dramatic, and hides physical imperfections beautifully.
- Earthy Greens (Sherwin Williams Rosemary): A natural, organic tone that pairs perfectly with expensive copper gutters and natural wood architectural accents.
Don't rely on tiny paint chips. Upload your home today, visualize the perfect color, and then hire a painting contractor with total confidence.